How do they do it?
How do you stay focused, when there are so many shiny, shiny, shinies. –’Ah, Precious’. When it comes to the Internet of Things and social media -do all the shinies’ distract you?
Here is the quandary, as people in business, we can’t tarry long. Periscope has definitely been my shiney, the one that I’ve dragged my feet on. It was time to learn, Why Periscope?!
Do you feel like the typical dog, that get’s distracted by the squirrel?
I just want to throw out my hand, and shout – HALT! I just couldn’t add one more new thing to plate, much less finding the time to learn it. Yet, I knew I couldn’t tarry long. Periscope was smoking up social media and has been bandied around for quite awhile as of today. When I received an invitation to a local seminar – Power and Purpose of Periscope, view the Slideshare, hosted by my friend and the speaker of the event, Sherri Henley, I decided it was time to check it out and begin my next venture. Learning and using Periscope, correctly.
I only had a slight concept of what Periscope was and what it did. No question, I was clueless. So I head out to participate, taking my trusty tablet and smartphone with me. This was one of the few seminars, where a smartphone was NOT optional.
At the seminar the basic were covered from setting up the account to, yep, going live with my first Periscope broadcast.
What I didn’t know:
As I previously mentioned, I was a bit clueless. I didn’t know that
- video would disappear in 2 weeks – they can be sent to YouTube for a life.
- videos can be private or public
- Periscope broadcasting is currently only for Android & iPhone operating systems… PC/MAC coming soon.
Afterwards, I mopped around for 2 weeks, with the one thought in my head, ‘I STILL don’t get’. Why would anyone choose to record a broadcast that doesn’t stick around. That business person and Baby Boomer in me, just didn’t grasp this concept.
Why would anyone adopt Periscope:
- Increases reach: Periscope is the latest technology smoking up the media waves. Utilize this platform to find new followers that you can send back to your original platforms. i.e. your website or other social media sites.
- Branding tool: Across all online platforms, such as your website and social media platforms, you should have consistent branding for your business presence. Don’t forget those platforms you don’t visit often, also keep them up to dated with your current branding. Tip: Compile a list of all websites/platforms. Recently I had new professional photos taken. I quickly ran down my list to add my new photo.
- Storytelling tool: People are drawn to those they can relate with. Having a strong story, told in your voice, ultimately draws those that relate to you. Periscope gives you a vehicle for your voice.
- Simple to use: Even this Baby Boomer gets how easy it is to use. Previously, my major hold back was believing, there would be a steep learning curve. For those with little technology experience, easy to use and learn is critical.
- Adding value: THIS IS CRUCIAL, due to the fact that adding value has long reaching effects. Find that added value for your audience. The rule of thumb, is content should be 80% value and 20% promotional. If you aren’t bringing extreme value to your audience, it will be a colossal waste of time.
Even with all these expert reasons, I’m still struggling with, Why ‘temporary’ broadcasting? I know this appeals to the Millennial. Usually, any technology the Millennials adopt, shortly become assimilated by Generations X, Y, Z and Baby Boomers.
Indeed, I love technology and am often an early Baby Boomer adapter. Yet, when it comes to my business, I am responsibly strategic. Making the decision to blog and then acting on it, took me a year of contemplating and planning. Regardless of what’s popular right now, this broadcasting technology, Periscope might not be right for me.
For me and my business, making the decision to adopt Periscope is only the beginning. There are countless factors that need to be considered, before going live. Consistency is important. As with my blog, I have a set schedule, that I loosely follow. Yet recently I decided that I’d rather take the extra time, even miss a week, so that my content is compelling and not sub-par because I rushed it.
Areas still yet to uncover for Periscope and my brand:
- What is my goal? As with any endeavor, there should be a clear set SMART goal.
- What are other similar businesses doing? I don’t need to reinvent the wheel. Finding other similar businesses, that are successful with Periscope, is resourceful.
- What is the end game of each broadcast? What next step do I desire the audience to take?
- What is long range goal? Presumably it would be to move my audience through my sales funnel, until the ones that need my services surface.
I know there are numerous questions I need to ask and answer, at some point. As this is my business busiest time of the year, I will be determining the validity of adding Periscope as a platform for my brand. Ultimately deciding, if this new shiney adds value to my audience.
[pullquote cite=”Gina Davis” type=”left, right”]By January 4th, 2016, identify whether Periscope is right for my brand. Answer the questions already present and research others that still need to be answered. If I deem this project fits my business needs, then move on to the next step.
Using the SMART goals template, I will set up the major goal, broken down into a series of mini-goals to achieve the end results that bring the most value to my business and my audience/clients.
Do you think that it is crazy for me to wait or am I being strategic?
P.S. As I was finishing up this blog I ended up on a live stream with Jon Erlichman, watching the Sunrise in Malibu, CA, early Sunday Morning on Periscope. Here’s how you can watch from your PC/MAC, go to Periscope.tv, add that a person handle to find them. Also you can # hashtag search for live #periscope on twitter.
Find out more about Sherri Henley, with the previous blog here on BOCI.
Connect with Sherri on:
Periscope: from the app, search for @sherrihenley; on PC or MAC, go to https://www.periscope.tv/sherrihenley
Doggie Distracted, Holiday Lights – created using Canva.com; background image photo credit: <a href=”http://www.flickr.com/photos/27190564@N02/11173086423″>Christmas Lights</a> via <a href=”http://photopin.com”>photopin</a> <a href=”https://creativecommons.org/licenses/by-sa/2.0/”>(license)</a> Sad Sack Dog wrapped in lights photo credit: <a href=”http://www.flickr.com/photos/32007707@N03/8378129760″>Lucky helps out with the decorations</a> via <a href=”http://photopin.com”>photopin</a> <a href=”https://creativecommons.org/licenses/by/2.0/”>(license)</a>;
- Shiney’s Distracting You? Why Periscope?! - November 30, 2015
- Blog Images – Going Visual for a Lackadaisical Society - September 21, 2015
- Guest Blogging 101 - July 20, 2015
- Interview with Sherri Henley – A Metamorphosis In A Digital World - February 9, 2015