I’ve recently been playing with Facebook ads and the response I’ve seen is actually impressive. I ran two distinct ads for my gaming blog:
1. An ad about an upcoming convention we are hosting that showed up to current fans
2. An ad geared towards people who don’t yet play our games, but are friends with current fans
After a week or so, I had received 5 text messages from various friends saying something along the lines of,
“Hey, I just saw a Facebook ad for your site. It was legit.”
Facebook ads is actually pretty fantastic as far as targeting goes. You can get pretty specific about who is going to be seeing your ads. My only concern was whether or not people would actually see the ads on Facebook.
Last year I wrote about how @HeySendaBall made a brilliant move by appearing on Shark Tank to try to get money for their company. If you don’t know what Shark Tank or who @HeySendaBall is check out my blog here. Today, I return to the subject of Shark Tank.
On Saturday, Robert Herjavec (one of the Sharks) tweeted that Friday’
s ratings for the show improved by 25%. That is a very significant increase in ratings. When I read his tweet I instantly knew why the show had the rating increase. You see this season something the Sharks started doing was tweeting live during the show. So, as a fan of the show I can interact with the Sharks. This is brilliant, because it gives me a reason to watch the show on Friday when it airs instead of waiting to record it on DVR or to watch it online the next day.
I found the show last year, but never knew when it aired, so I just would search on hulu to find it. I was very nervous the show was not going to come back this year, because I figured the ratings were low due to the fact that it wasn’t very well publicized. After waiting and hoping it would return, I found out it did, yet again it started without my knowledge. I started watching the second week, as I watched I tweeted about things going on. As I tweeted a good friend of mine started tweeting at me about the show and we talked about the show. The next week I found out the Sharks were tweeting live with the hash tag #sharktank.
Not many shows I know of have pulled off the live tweeting aspect as well as Shark Tank. The brilliance of social media is to figure out how to use it in your favor. The Sharks realized that they could create a buzz about the show if they took the time to interact with their fans. That in turn created a 25% increase in ratings!
How are you using social media to increase the amount of people that know about your company?
-David
P.S. If you are interested in watching Shark Tank it airs on Friday nights at 8/7c on ABC.
It is sometimes shocking to me things I discover by accident while surfing the web. Last year I read a book called Pull that warned me that sometime in the near future, a big chnage would happen in the way we access content, whether it be information, news, etc. And the company that takes advantage of this shift, and knows how to capitalize on it, will be winning. In his last post, Zach talked about what Google was doing and how it was going to revolutionize the way we search. Well, add this to the list…
This past week I was entertaining the idea of purchasing a new TV. I had done some reaseach on the internet for various brands and models. One model got me really excited so I did some deeper research. This is where the amazement took place. I copied the model number from the manufacturer’s site and pasted it in Google. I pressed enter and the top result looked a little different than usual. It was a slightly different entry with a picture of my friend and his twitter account with a link to it as well as the TV. This totally blew my mind. I was abviously signed into Twitter at the time (although I didn’t have the page up, my computer just remember my information) so google, in the matter of milliseconds searched through millions of tweets and found something my friend had said 4 months ago about that same TV. What a glorious thing to do.
