Several people have asked for tips on blogging. Guest blogging, for other businesses platforms, has a few things you should consider – etiquette, goals, guidelines, requirements, etc. I am mixing this information in with tips on blogging.
There are fabulous resources out there. Instead of rewriting the book, I am making use of the many and varied expert’s that already talk on these subjects. These resources are compiled into categories with a few of my own thoughts on each subject.
Are you an established blogger? Through out the content are a smattering of advanced resources.
Below, check out the List of Resources for Beginning and Advanced Resources.
If you have specific questions, don’t hesitate to ask them.
Getting Started with blogging tips
Explore the benefits of guest blogging 101
One of the first things as a guest blogger you should determine:
Carly mentions a few ideas about goals in her guest post, Also check out what KISSmetric has to say about goals and guest blogging. Continuing the theme, the next post talks about why a small business should guest blog.
One of the first bloggers I began following once I decided to have a blog was Amy Lynn Andrews. Her top guest posting tips were one of my beginning bibles. You can’t go wrong with her advice. Also, I recommend her newsletter – The Useletter.
Writing your blog
Remember, Wwway back when you decided to start a business? One of the first things you determined was what kind of business it would be and how you would help and/or work with your clients. Treating your blogging as a business is definitely a excellent way to get started. Your readers/audience have issues that they need help with, just as your clients do in your business.
Choosing topics for your blogging is really up to you. Yet, your chosen topics should make sense with what you wish to accomplish with your blogging goals. Niche’g your content is an excellent way to become an authority and influencer in your area of expertise. Ideally pick 3 – 5 main topics, you may have other topics that branch from there which is fine.
i.e. The main topics for Custom Growth Group’s blog are also the main way I work with and help my clients.
- Business Growth & Development
- Goals – business
- Customer Acquisition & Retention
- Building better relationships
- Follow up strategies
- Platforms, i.e. SendOutCards, Social Media, etc.
- Personal development
- Health & Wellness
- Goals – personal
Generating blog topics and ideas is one of the biggest challenge a blogger faces, especially when they blog often. Some of the ideas I use were found in these or similiar articles, like deciding what to blog about and brainstorming content. Check out the advanced resources for blog topics. *(ABT)
Write well, extremely well:
Using your best content for guest blogging is it vital. For example, if you have 30 seconds to make a good business impression, would you save your best branding messages for later or grab their attention right then and there. The savvy blogger generates Great to Outstanding content every time, if it’s not ready keep working on it.
Deadlines and keeping the information flowing. It’s frustrating to your host if you aren’t communicating about the status of the blog you’ve committed to. This blog coordinator would rather know if you need more time, rather than wonder why you aren’t answering her.
BTW, I am the Blog coordinator for 3 websites. My business blog, Custom Growth Group takes guest blogs on occasions. For BOCI, Business Over Coffee International and iShare Agency, where the experts hang out.
Scheduling your writing time and blog posting
The one little thing I did that most transformed my blogging, was scheduling time to blog each week. It doesn’t matter whether it’s one hour a day/week or more. Having a set time on your calendar, will greatly improve the chances that your blogs are done in a timely manner. I typically spend about 2 – 4 hours a week depending on complexity of the blog. During those time frames, I work on writing the blog, finding resources, editing and posting my weekly blogs.
Long term scheduling of your blogs has several benefits.
- no last minute panicking ‘What am I blogging about this week!”
- scheduling events, ie – new product/service releases, annual holidays, book releases, speaking engagements, etc.
- allows me to be flexible. The world’s not gonna fall apart, if I substitute a topic that is pertinent to the current situation. I just shift the schedule topic/blog to another date.
Use an editorial calendar to plan in advance. My favorite for my business blog is Trello. The jury is still out on the editorial calendar that works best here at BOCI and over at iShare.
If you like to write things down, there are many great printable blog planners. A great resource for free or nearly free planners is Pinterest.
Check out my Pinterest board ‘Blogging Stuff’. There, you can find blog planner, plus articles on many of the topics described here. Pinterest itself is a great resource; type in your topic, i.e. ‘blog planner template’ which generates plenty of resources to search through. Doing the same with Google will bring you the top blogs and influencers in those areas of expertise.
Call to Action
Often shorten to CTA, let your audience know what they should do next. Don’t assume your audience know. As a guest blogger your CTA’s are more important than ever to direct the audience to your online presence. Check out the advanced resources for CTA’s. *(ABT)
Advanced: What I took away from this
One of the articles I was searching made the recommendation of linking to a page on your website just for those readers. i.e. People reading this, then click on my information will be taking to this page. that says, HELLO BOCI, guest, authors and businesses. There I will direct them to other blogs etc.
Q: How long should my content be?
A: Start with reading the blogging platforms guest blogging guidelines and requirements. They will have actual lengths posted there.
My answer – Even though people have short attention spans, your content should be as long as it needs to be. What does that mean, it should have a get their attention beginning -that highlights the points you wish to make in the blog, the paragraph or paragraphs that cover those points and an outstanding conclusion. If you find it’s running long, consider breaking it up into multiple blogs. Create a blog series. *(ABT) Check out the advanced resources for suggestions.
Big list of Resources+
Guest Blogging Guidelines and Requirements:
From Benefits section, plus extras
Why Starting a Blog is as Relevant as Reading Blogs – on Custom Growth Group’s blog
‘What is Guest Blogging? & Why it’s Important for your Business’ *(ABT)- on New Breed Marketing
The Ultimate Guide to Guest Blogging – on KISSmetric’s blog
9 Major Benefits of Guest Blogging for Small Businesses – on Writing My Destiny blog
My Top Guest Posting Tips – on Amy Lynn Andrews Blog
First year blogger tips – on The College Prepster blog
From Writing section, plus extras
Develop your Consistent Marketing Message on Custom Growth Group’s blog
How to Decide What to Blog About by Amy Lynn Andrews
The Best Blog Posting Schedule Ever: Finally, Proof and Real Numbers! on The Sales Lion blog
Hubspot Blog topic generator – on Hubspot
Free or Nearly Free Blogging and Writing Tools on Custom Growth Group’s blog
More advanced topic brainstorming
Call to Action section
15 Call to Actions for Blog Posts that Convert on Writtent blog
How Do You Use Calls to Action in Guest Posts? on Guest Blogging Resources
Advanced Call to Action section
Expanded Guest Post: How to 100x the effectiveness of your next guest post on VideoFruit blog
How to (create) Call to Actions on SEOSmarty
Advanced: Creating a Blog Series
How To: Create a Blog Post Series and Why You Need Them! on John.do blog
10 Steps to Writing a Successful Series on your Blog on ProBlogger
*Advanced Blogging tips (ABT): if you’re just getting started don’t worry too much about more advanced topics such as blogging & seo. If you are not internet savvy always consult a SEO, web design or other IT consultant.
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