Find a need and fill it

Businesses are always trying to find ways to look good with society.  I used to work for a deli that would accept tips from their guests, but instead of allowing the waiters to have the tips they “donated” the tips to a charitable cause.  It frustrated every waiter that worked there and a lot of customers didn’t like the idea as well.  The owners figured that it was a good idea though; it makes them look real generous without having to spend any extra money.  On the other hand it made the employees frustrated and didn’t give them any motivation to work any harder.

I hate it when companies do things to make them look very generous, but in reality they sacrifice nothing.  This is why I love TOMS shoes so much.  TOMS shoes is a shoe company that has a policy they call “one for one”, whenever a customer buys a shoe TOMS gives a shoe to a child in South America.  It’s such a genius idea.  They have really cool shoes at good prices and every time you purchase from them you are allowing them to bless a kid with a pair of shoes just like you bought.  I love it because you get to be a part of something bigger, by doing something you’d do anyways.

That’s what makes them great, they have figured out how to fill multiple needs with one purchase.  They fill your need of wanting shoes, they fill your need to help someone less fortunate, and they fill the needs of the kids in South America.  They have taken the phrase “find a need and fill it”, and have completely run away with it.

What needs can you find and fill?

David