Google Your Company + “Sucks”

Everyone is always talking about customer service, but very few businesses actually have excellent customer service.  You can go to google and put just about any company’s name + “sucks” into the search bar and find stories and sometimes even websites about how the company has horrible customer service.

I feel like business comes down to one thing, it’s not how awesome your prices are or how cool your product is; it’s all about how you treat your customers.  People like to be treated well and will actually go out of their way to have excellent customer service.

Instead of the mindset that only managers can take care of problems, think about empowering each and every one of your employees to be able to take care of a customer when they complain.  One of the worst things a company can do is train their employees to always refer problems to managers.  When a customer is mad and explains a problem to an employee they don’t want to hear, “Well, let me get a manager to take care of that”.  They want to have their problem solved then and there.  When you train your employees to take care of problems not only will you have happier customers; you will also have better employees.

What are you doing to make sure your customers are happy?

David