Give Them Something to Tweet About

The other day I was reading one of my favorite new blogs Business Dean 2 Go. In one of the blogs, Dr. Greene wrote , “Give your customers something to tweet about”. It’s really that simple. If you are doing things properly, you should be giving your customers something to tweet about.

The other day I was driving down the highway and a building that I pass almost every day caught my attention. For months and months the building has been under construction and up until last week I really wouldn’t have been able to tell you what was being built. In fact, I probably wouldn’t have remembered the building that was being constructed if you’d just randomly asked me about things I passed on the drive home.

When I saw the hotel I decided to go ahead and stop and check it out. My company hosts a convention in May so I was looking at it as a potential replacement for our 2011 event. When I walked in I pretended I knew what I was doing so that I could have a look around. Sure enough, the inside was as cool as the outside.

To the right, you can see the bar and a lounge area. Everything in the hotel was very modern. So much different than a typical hotel (especially in Tulsa). This hotel was definitely something to see. Something very unique. Something for people like me to talk about to tweet about.

Not only was the hotel modern on the inside and out, but the staff was very friendly. I walked up to one of the ladies at the desk and asked if I could get the tour. As we walked I explained the event that we host every year, talked about how cool the hotel was, etc. We looked at a meeting room and also saw all the amenity area’s and one of the rooms.

The hotel had all kinds of good things going for it, including being so drastically different that it will generate all kinds of buzz. There is no question in my mind that before the close of 2010 A Loft Tulsa will easily be known by a large portion of the population of Tulsa.

Are you giving your customers something to tweet about?

Zach